Looks Good and your wife is a good writer, nice flow. You make want to search around for a wordpress widget that allow people to rate the post in the major social services, Stumble Upon and others. I've seen it on other blogs and will try and find it for you. You may also want to see if you can include snippets of the blog post on the auction pages..
Good job, now, I've got to catch up..

Ok, here is one version, not the one I had in mind, but it will give you an idea of what I am talking about
http://wordpress.org/extend/plugins/add-to-any/