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6/3/08: From EPN Support

Over the last few weeks, many of you have been asking questions about our policies regarding use of paid search campaigns and ad networks. We thought it would be helpful to provide some clarifications. This is important, because any affiliate that violates the eBay Partner Network Code of Conduct, Network Agreement, Program Terms or Privacy Statement runs the risk of being expired from the eBay Partner Network and/or having their pending commissions reversed.

Paid Search

What is Paid Search?

Direct Paid Search is where an affiliate buys keywords on a search engine and directly links the traffic to eBay from the search engine's sponsored listings.

Indirect Paid Search is where an affiliate purchases keywords, but directs traffic to a non-eBay domain landing page that contains links to eBay.

What is prohibited?

Direct Paid Search on the Tier 1 search engines of Google, Yahoo and MSN, and any of their content networks, in the US, UK, Australia and Canada programs.

Bidding on keyword eBay or any derivation of eBay on any search engine and directly or indirectly linking to eBay.

Utilizing automatic redirects to eBay from an Indirect Paid Search landing page with the intention of masking the true direct nature of the advertisement.

Please note the above list is not intended to be comprehensive. Please make sure that you are familiar with all of the eBay Partner Network terms and conditions.

Ad Networks

We understand that some affiliates purchase inventory in other ad networks to promote eBay. The eBay Partner Network does not explicitly prohibit the use ad networks; however each affiliate is responsible for the quality of all of the activity on their account. If you use any ad networks, we advise using great caution and that you thoroughly understand their product offering, because you are accountable any policy violations caused by activity within the ad networks you use. Violations we have seen in the past are mostly related to Section A of the eBay Partner Network Code of Conduct which states that the delivery of cookies or any sort of tracking tags not initiated by the affirmative action of an end user is strictly prohibited.

Here at the eBay Partner Network, we consider maintaining a high quality network as a critical component of our job. It helps us ensure our valued affiliates get full credit for the activity they drive and helps us provide them with competitive payout terms. We'd like to thank the vast majority of our affiliates who are doing their part in maintaining the quality of their traffic as well.

Regards,

The eBay Partner Network Team

5/23/08: Final notice - please complete your migration to eBay Partner Network by May 31st

We want to remind you that Commission Junction will no longer track or pay out on any traffic that you send to eBay.com after May 31st. This will apply to Half.com and all eBay marketplaces sites still on CJ (except for eBay Germany). A list of the affected programs can be found here:
www.ebaypartnernetworkblog.com/english/announcing-the-launch-of-the-ebay-partner-network/

As part of this process, you will receive a 7-day expiration notice from CJ on May 23rd.

After May 31st, you will no longer be able to receive any commissions through Commission Junction. This will include commissions from clicks in May that convert into purchases or ACRUs in June. So please switch all your links as soon as possible to eBay Partner Network to ensure you receive all your commissions and begin to enjoy all the new benefits of global registration, new creatives, and better reporting on the new eBay Partner Network.

If you have not already done so, please go to www.ebaypartnernetwork.com and register as a new affiliate. If you have any questions about migration, please check out our help section, where you can also find links in each help topic to reach our customer service group. You can also find more info in our getting started post, our migration guide, and our FAQs.

You can also watch our new videos about the eBay affiliate program at http://eyeview.vo.llnwd.net/o23/eBay/FullMode/Player/Player.html?Video=1&Lang=EN

We really value your support and look forward to a long continued partnership together!

Sincerely,
eBay's Affiliates Managers

3/17/08: eBay Advances Affiliate Offering with eBay Partner Network

We are excited to announce eBay's new global affiliate platform: the eBay Partner Network.

The new platform will go live on April 1st, 2008 PST, at which point eBay will no longer be running its affiliate program through Commission Junction. Beginning April 1st, affiliates should register with eBay Partner Network and migrate their links from CJ to the new platform.

While CJ and ValueClick have been valuable partners to eBay throughout the years, we've decided to give our affiliate community a customized experience for eBay affiliates.

All the great tools and benefits of working with the eBay program will remain the same - access to the Editor Kit and affiliate API, the flexible destination tool, the great payout structure. In addition, the eBay partner network will provide several new features:

• Easy global registration to multiple countries simultaneously
• New, targeted banners and rich media creatives
• New landing page optimization and geo-targeting capabilities
• More detailed reporting capabilities for eBay's programs

You can receive an additional 5% bonus for all traffic tracked through eBay Partner Network in April 2008 (bonus applicable to traffic sent to Half.com and US, UK, Australia, Canada, Italy, India and Spain eBay sites). The sooner you migrate, the more you'll earn! Just:

• Register with eBay Partner Network on April 1, 2008
• Confirm your registration, and obtain your new identifiers
• Update your links with your new identifiers.
• Reminder: Please plan to complete migration by May 1, 2008.

Thanks for being a valued partner. We're excited for a successful transition, and the opportunity to grow your business through even more innovations, information and communication moving forward!

Sincerely,

eBay's Affiliates Managers

2/1/08: Reminder of Price Increase for eBay.co.uk Affiliates

Dear Affiliate,

Just a reminder about the changes to the eBay.co.uk affiliate programme that are effective from today, 1st February 2008.

Pricing Increase for eBay.co.uk Affiliates

Good news - from today you will earn more! We have increased the eBay.co.uk affiliate programme pricing to continue to reward and recognise quality traffic & incentivise further growth. This means that you can now earn up to £11 for every new Active Confirmed Registered User (ACRU) you deliver to eBay and up to 60% of the revenue generated by the Bids and Buy it Nows you drive to the site. We have also changed the pricing tiers to make it easier for you to reach the next level. See the new payment structure below:

Monthly ACRU tiers
Total ACRUs £ per ACRU
1 - 24 £8
25 - 249 £9
250 - 499 £10
500 + £11

Monthly Revenue tiers
Total Revenue % Share
£0.01 - £999.99 30%
£1000 - £4,999.99 32.5%
£5,000 - £24,999.99 35%
£25,000 - £49,999.99 40%
£50,000 - £99,999.99 45%
£100,000 - £499,999.99 50%
£500,000 + 60%

* Please note that no further action is required, as you will be moved onto the new pricing structure automatically.

1/25/08: Important Announcement from eBay.co.uk

Pricing Increase for eBay.co.uk Affiliates

Good news! From 1st February 2008, we're increasing the eBay.co.uk affiliate programme pricing to continue to reward and recognise quality traffic & incentivise further growth. This means that you can now earn up to £11 for every new Active Confirmed Registered User (ACRU) you deliver to eBay and up to 60% of the revenue generated by the Bids and Buy it Nows you drive to the site. We have also changed the pricing tiers to make it easier for you to reach the next level.

Reminder of New Rules for Paid Search Affiliates

Unfortunately, from 1st February 2008 we will no longer compensate for Paid Search traffic from Google, Yahoo or MSN, if directly linked to an eBay.co.uk page. After this time, any earnings from revenue or ACRUs generated through direct Paid Search will be reversed. This applies to the UK affiliate programme only and is in accordance with the new terms and conditions and programme description in your CJ Account Manager.

Again, we'd really like to take this opportunity to thank all Paid Search affiliates for the hard work they've put in since joining the programme. But please do check out the other business models out there, so you can take advantage of the increased pricing structure.

12/28/07: Important Announcement from Commission Junction

Performance Reporting Delay Alert

Commission Junction performance reporting has been delayed since Friday, December 21. No data loss occurred, and transaction reporting and tracking and the recording of transactions continue to be fully functional. As the reporting data becomes available for each of the days since last Friday, we will post an update here.

Reporting data is now available through Monday, December 24. We expect to have the issue completely resolved by Monday, December 31, and sincerely apologize for any inconvenience this may cause.

12/19/07: Important Announcements

Dear Affiliate,
The eBay.co.uk team is constantly re-evaluating the affiliate programme and in doing so has decided on a couple of changes detailed below.

New Rules for Paid Search Affiliates

Unfortunately, from 1st February 2008 we will no longer compensate for Paid Search traffic from Google, Yahoo or MSN, if directly linked to an ebay.co.uk page. After this time, any earnings from revenue or ACRUs generated through direct Paid Search will be reversed. This applies to the UK affiliate programme only.

We'd like to take this opportunity to thank all Paid Search affiliates for the hard work they've put in since joining the programme - the eBay UK affiliate team really appreciate your commitment.

But it doesn't all have to end here! We'd love to keep you on board, so do check out the other business models out there and as an added incentive for you to do so, see the announcement about the pricing increase below.

We really want to keep you as part of the eBay team, so if you'd like to discuss your options with us, you can always contact us using the following email address: ukaffiliates@ebay.com

Pricing Increase for eBay.co.uk Affiliates
Good news, early in 2008 we're increasing the eBay.co.uk affiliate programme pricing to continue to reward and recognise quality traffic & incentivise further growth from our affiliates. We'll be publishing the new payment structure very soon - do look out for further communication from us.

Merry Christmas and we wish you all the best for 2008,
Cian & Julia
The eBay.co.uk Affiliate Managers

Please Note:
The decision to no longer allow direct paid search publishers applies to the eBay UK affiliate programme only. If you are signed up to another eBay affiliate programme outside of the UK, the T&Cs for that programme will remain as they are currently.
The ban applies to traffic purchased from Google, Yahoo, MSN & any of their content networks, such as Google AdSense, Yahoo! Publisher Network & MSN ContentAds.
Direct linking via Paid Search campaigns on all other search engines is still permitted.
Paid Search directing to a landing page on a non-eBay domain is allowed on all search engines.

12/18/07: December Affiliate Opportunities

Happy Holiday eBay Shoppers
Holiday season is upon us and there is no better holiday gift market than eBay! From popular items to hard to find items, everything can be found here. Hot sellers right now are Webkinz toys and Nintendo Wii game systems. And don't miss the opportunity to steer your users to last minute stocking stuffers. Be sure to call your users attention to shopping now so that their holiday gifts arrive in time. Shoppers can use this link to find free or fast shipping on select items.

Tis the Season for Video Games!
Guess what keyword is in the top 10 searches on Google right now, the "nintendo wii". Video games consoles are in super high demand this Holiday Season, and not only is the Nintendo Wii selling like hot cakes but so is Playstation 3 and XBOX 360. So ride the video game console wave and start earning commissions on this hot trend.

12/06/07: eBay Commission Reporting delay!

The ebay.com Affiliate Team wants to notify you that we are experiencing an ongoing reporting delay of up to 48 hours, affecting both Transaction Reports and Performance Reports. The effect of this delay may be seen in Transaction Reports in the lag time between Posting Date and Event Data of daily transactions. In Performance Reports, the delay may be seen in incomplete data for "Today" and "Yesterday".

A small subset of our publisher base may also be affected by a separate reporting issue, which results in a delay in the calculation of the final value fee of a number of Winning Bids/BINs. As a result, you may temporarily notice reduced revenue commission amounts for successful transactions that posted within the first few days of the month, and again at mid-month. Note that this issue DOES NOT affect ACRU commissions or counts.

These issues are surfacing as a result of the surge in traffic tied to the holiday shopping season. While reporting may be distorted during these specified time periods, please rest assured that tracking and recording of transactions remains fully functional, and publishers will be compensated correctly for all commissions at month end. These reporting issues are expected to continue through the holiday season and possibly into early 2008, but we are working diligently towards a fix. We apologize for any inconvenience this may cause you in the meantime.

Thank you for your understanding and continued support of the program.

11/27/07: eBay Australia affiliate program extending increased rates!

eBay Affiliate Program Opens to All Sellers;  many eBay sellers already drive traffic to their eBay listings through online marketing on their own websites and other off-eBay pages.

eBay announced that they recently expanded their affiliate program to allow sellers to join the partner program and get rewarded for driving traffic to eBay even on their own eBay items or listings!

If you are an eBay seller, EZAWB recommends you join the eBay Commission Junction affiliate program and market your eBay listings online with our eBay builder software.

Using myspace to drive traffic to your eBay website is working out very well.
eBay affiliates cannot use their own links to gain commissions. It would be nice though.

ez Affiliate Website Builder tips for eBay sellers:

Increase your revenue streams by joining the eBay partners program and making money as an eBay affiliate, besides your eBay store.
 
Drive traffic to your eBay listings with EZAWB eBay software and earn commissions. Plus, you can earn even more by driving traffic to other eBay sellers' listings.

EZAWB software makes it easy to make money with the eBay affiliate program by building eBay content niche sites. If you already have a site, you can display your listings there and cross-promote other sellers' items. You will earn money from eBay commissions for every purchase you refer regardless of the listing format or seller.

Our software is a great eBay tool for sellers!

EZAWB empowers you (eBay affiliates and sellers) to display eBay listings on your site, RSS Feeds, seamlessly integrate eBay content into your site, eBay Banners, Buttons, Logos, etc. EZAWB offers a simple way to become very successful in the eBay affiliate opportunity.
 
Increase your natural search engine rankings by creating rich content on your EZAWB eBay sites that's relevant to your products.

EZAWB sitemap module added so search engines can easily crawl and index your affiliate pages.
 
NEVER place affiliate links on ANY eBay page including view item pages, reviews and guides, or MyWorld / My eBay. This violates eBays' terms and conditions and may result in expiration and commission reversal.

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